Research delivered. Results that speak.

Oncology Biosimilar Products & Patient Journey

A healthcare research firm from the USA was studying oncology biosimilar products and the patient journey across four markets. MI recruited 17 senior executives and clinical decision-makers for one-hour in-depth interviews.

Sample expert profiles recruited:

• Vice President of Multi-Source Products at McKesson Health
• Chief Procurement Officer at Florida Cancer Specialists
• Chief Operating Officer at Cancer Treatment Centers of America
• Pharmacy Director of Oncology at Summit Comprehensive Cancer Institute

IoT Chips Development & Market Entry

A global IT vendor was studying the IoT industry in the USA ahead of launching a new product. The target profiles were niche and exclusive — users of a specific electronic component who could speak to real-world deployment and procurement decision-making.

Sample expert profiles recruited:

• Chief Executive Officer at an IoT startup
• Key Opinion Leaders (KOLs) in the IoT space
• Director, Home Security Engineering

Private Wealth Management — Market Trends & Customer Preferences

A major financial services research firm wanted to understand current market trends and customer preferences in private wealth management across three geographically distinct markets. MI conducted 135 quantitative surveys with a precisely recruited expert sample.

Target sample profiles:

• Wealth Managers
• Family Office Managers
• Client Relations Managers

Additional Projects

A selection of other completed engagements across consumer behaviour, energy, healthcare devices, and industrial technology:

• Consumer Behaviour — UK, AU, MY — 15 IDIs
• Alternate Energy — UK, AU, MY — 13 IDIs
• Feeding Tubes — USA, UK — 5 Focus Group Discussions
• Machine Vision — USA, DE, IT, NL — 8 IDIs